Bridge over Mississippi River in La Crosse WI

Cooperative Marketing Opportunities

Partner with the Mississippi River Parkway Commission (MRPC) and leverage the popularity of the Great River Road to help promote your destination or business!

Through our new cooperative marketing program, we’re inviting destination marketing organizations, convention & visitors bureaus, businesses, and other partners to buy into content across our channels and gain valuable exposure through our website, e-newsletters and social media.

Sponsorship Options

GREAT RIVER ROAD WEBSITE: Display ads and event listings on experiencemississippiriver.com (Avg. 50,000+ page views/month)
GREAT RIVER ROAD E-NEWSLETTERS: Display ads, event listings & standalone e-newsletters (45,000+ subscribers, 40% open rate)
GREAT RIVER ROAD SOCIAL MEDIA: Sponsored posts on Facebook and Instagram (80,000+ followers)

Interested in partnering with us? Read more about each of the opportunities below or email us here.

Great River Road Website

Highlight your destination or business on our website, experiencemississippiriver.com, which averages 50,000+ page visits/month

Choose from 2 display ad locations on homepage
- $750/month (discount for multiple placements – see “Combine & save” section below)
- Provide your own artwork (design fee of $250 applies if artwork is not provided)
Event listing (up to 5 events on homepage): $250/month

Ad Size Options

300 x 250px (to see this ad placement on our website, click here)

728 x 90px (to see this ad placement on our website, click here)

Event Listings (to see the placement of the event listings, click here)

Great River Road E-newsletters

Reserve display ads, listings, or a dedicated standalone edition of our e-newsletter (45,000+ subscribers, 40% open rate)

Display ads: $750/month
Event listings: $250/month
Standalone e-newsletter: $2,500

Ad Size Options

468 x 60px (to see this ad in an e-newsletter, click here)

300 x 250px (to see this ad in an e-newsletter, click here)

Event Listings (to see the placement of the event listings, click here)

Great River Road Social Media

Use the Great River Road’s strong social media presence (85,000 followers on Facebook & Instagram) to promote your destination or business

Sponsored post (Facebook): $750/post
Sponsored post (Instagram): $400/post
Sponsored post package (Facebook + Instagram): $1,000 for one post on each platform

Example Posts

Facebook (to see this post example, click here)

Instagram (to see this post example, click here)

Combine Cooperative Marketing Opportunities & Save

Receive a package discount based on type and/or frequency of sponsorship buys

3-5 ad buys: 5% discount
6-9 ad buys: 10% discount
10+ ad buys: 15% discount

Ten States. One River.

Cooperative Marketing Opportunities