Join the Great River Road and the National Scenic Byway Association October 6-8 in Arkansas
The National Scenic Byway Association (NSBA) and the Mississippi River Parkway Commission (MRPC), which promotes and preserves the Great River Road National Scenic Byway, are collaborating to offer the first National Scenic Byway Conference on October 6-8 in West Memphis, Arkansas.
The conference will include networking opportunities with America’s Byway leaders, best practices for financing byway projects, and new ideas and research to enhance the visitor experience on the Great River Road and other National Scenic Byways.
Lodging information
The lodging block is now open at Southland Casino Hotel. Book by September 6 to lock in early bird pricing. When booking online or via telephone, select dates between Monday, October 5, and Thursday, October 8, and use Promo Code 294. (When booking online, be sure to input Promo Code 294 on all pages.)
Additional details about the conference will be available on this page in the coming weeks. We look forward to connecting and learning together along the Great River Road.
Conference Pricing:
National Scenic Byway Association Members and/or Affiliates with the Mississippi River Parkway Commission/Great River Road
- All Sessions – Early Bird: $195; Regular: $220
- One Day Session (Tuesday, Wednesday, or Thursday) – Early Bird: $100; Regular: $120
Non-Member
- All Sessions – Early Bird: $220; Regular: $245
- One Day Session (Tuesday, Wednesday, or Thursday) – Early Bird: $120; Regular: $140
Spouse/Guest
- All Sessions – Early Bird: $125; Regular: $150
- One Day Session (Tuesday, Wednesday, or Thursday) – Early Bird: $50; Regular: $75
Please note your Spouse/Guest may only attend meals and activities and will not be permitted into educational sessions.
There will be a 3.5% Service Fee for all credit and debit payments.
Registration and payment must be received by September 6, 2026, to receive early-bird pricing.
Early bird registration is now open!
Choose your registration type
NSB
MRPC/Great River Road
For MRPC members, CVBs & Interpretive Centers on the Great River Road
Combined NSB/MRPC
For those who are members of or affiliated with both groups
Non-member
Sponsor/Scholarship/Exhibitor
For attendees whose registration is covered by a sponsor or scholarship